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Monthly Archives: March 2011

Managing Your Brand

March 23, 2011 by Marsha

Managing your brand is an important part of your success. Are you doing all that you can to promote and protect it?

Organizations are familiar with developing their brand and they know that hiring professionals to develop and protect their brand is crucial.  But what about your ‘brand’? How are you perceived?  Do you know what thoughts or images come to mind when the discussion is about you?

Brands, whether those of organizations or of individuals, have never been more vulnerable than they are today.

With the internet facilitating and encouraging non stop critiques of how organizations are run and social media encouraging discussions that reveal opinions with little or no filter, perceptions and reputations, right or wrong are formed.

More and more, judgments are being formed not only by what you say and do but by what is said and done by those that you associate with.

Your “friends”, “fans” and “followers” help form an opinion about your interest, your values and your judgment.

As a career/life coach, I encourage clients to be strategic about managing their brand. I suggest to organizations that I work with to monitor how they are viewed as an employer and I encourage individual clients to ask for feedback on how they are perceived from friends, family and colleagues, paying careful attention to adjectives used in the description.

It is important to ensure that your actions reinforce and enhance how you want to be viewed. Are you doing all that you can to develop, promote and protect how you are perceived?  If not, it’s not too late to put a plan into action.  Let me know if I can be of help.

www.stepwiseassociates.com

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Do You radiate success?

March 7, 2011 by Marsha

Do You Radiate Success?

Your image is your most powerful communication tool.  It informs the world who you are and who you want to be. Your image should reflect your highest level of achievement, experience and style. When you cultivate your image deliberately and strategically you will be surprised at how doors will open before you.

A good way to start is by taking a good look at those characteristics that make you who you are…”Your Brand”.

Do you know how you are perceived?  What do people think of when they think of you?

Does your appearance, the way you carry yourself, the way you speak to and about others demonstrate your values and your mindset?

Do you demonstrate self confidence?  Are you a happy, self assured person?

If not, you may want to make some changes.  But you must know that transformation does not happen unless you are open to some self reflection and possibly purging of old habits, behaviors.

Spend some time thinking about what you enjoy and do well.  Ask people to give you some positive feedback.  Ask them for words they would use to describe you.  If you do not like what you hear, determine what changes you need to make.

Who are the people that bring you joy?  How can you spend more time with them?

Who are the people who zap your energy and bring out the worse in you? How can you purge these relationships?

It all begins when you make the choice to make the change.  It is never too late.

“One important key to success is self confidence.  The important key to self confidence is preparation” – Arthur Ashe

What do you need to do to Prepare for Your Success? 

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